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High-Value Clients Are Waiting: How To Connect With Them

Forbes Coaches Council

Shaan Rais is a professional speaker and leadership and organizational development consultant. Omni-Solutions Consultation LLC.

If you don’t know who you’re selling to, what’s the point?

Success doesn’t stem from promoting products and services off into the ether; you have a purpose, an end goal in mind with every interaction. If you want to expand, you have to know your audience.

If you think your audience is everyone with apposable thumbs, you’re wrong. Dig deeper than that. Focus more.

Think about it this way:

• What group of people are you trying to connect with when you step on the stage?

• Who are you trying to help when you release a new course?

• What persona completely defines the souls that will feel free and empowered when experiencing your brand for the very first time?

That high-value market is waiting for you to step in and give them what they need. You’re not there yet, but you will be when you finally invest in you.

What does that look like? It all starts with defining your personal brand in a way that shines too bright for people not to notice.

Step-By-Step Guide: How To Attract High-Value Clients

Just because you know they are out there doesn’t mean they know you are.

Start with a mindset open to growth and tuned into that specific frequency. Use this guide to set your intention and take action toward providing world-class guidance to high-value clients that will help your brand soar.

1. Find the client avatar that yearns for the value you have to give.

This is step one for a reason. You need to be absolutely certain about who you want to work with before anything else. This is a non-negotiable step that, if done well, will absolutely set your business up for success.

Ask yourself:

• What does this person look like?

• What do they do?

• What are their values?

• How do they spend their free time?

• What keeps them up at night?

Answering these questions will help you gain a crystal-clear image of the type of person you want to attract and work with. The more specific you can be, the better. Once you have a solid understanding of who this person is, everything else will fall into place.

2. Create evergreen content that engages, informs and adds value.

Now that you know who you’re talking to, it’s time to start creating content that speaks to them directly. Every blog post, social media update and email newsletter should be focused on solving a problem or addressing a pain point that your ideal clients are facing.

If you can’t directly solve their problems, why would they choose you over the competition? That’s right, they wouldn’t.

Remember, they are already searching for solutions to their problems online—you just need to show up as the best viable option.

3. Get involved in niche community hangouts. Share insight and show support.

Put yourself in front of your target audience as much as humanly possible... and then some. One of the best ways to do that is by getting involved in the communities where they hang out online. This could be Facebook groups, LinkedIn groups, forums or even Reddit communities. Discover where they go to find support, and be the clarity they need to make life-changing decisions. Simply put, get involved in the conversations.

We both know your brain is bursting with seasoned knowledge. Share your insights often and you’ll see the difference; trust me.

4. Build a sales funnel that converts.

A sales funnel is essentially the process that you take someone through from the moment they first encounter your brand until they become a paying customer.

And while there are many different ways to build a sales funnel, there are certain elements that should be included in every funnel—if you want to attract high-value clients, that is.

These include key features like lead magnets, tripwires and core offers—all of which are designed to capture attention and hook potential clients into your products and services. But don’t stop there. Go even deeper than that.

Create a converting sales funnel that not only sparks a fire under them to invest in your services but calls them to invest in you.

5. Keep your pricing in line with the value you offer.

Red alert! One of the biggest mistakes businesses make is charging too little for their products or services. High-value clients won’t scoff at high-ticket prices. Those are the dedicated and business-minded individuals you want to work with every day, not someone who is going to argue with you about what you’re worth.

So don’t be afraid to charge what you’re worth. The right clients will be eager to pay.

6. Get testimonials and case studies from client success stories.

The proof is in the pudding, and that’s a fact. Social proof is one of the most powerful persuasion tools available, which is why it’s so important to make sure happy clients share the story of how you truly changed their life forever.

These can be used in a variety of ways, such as:

• On your website

• In your sales materials

• Even on social media

When potential clients see that others have had success with your products or services, they’ll be more likely to take the plunge themselves. They will want to join your community and create a strong relationship with the value you deliver.

Build long-term relationships to grow a long-lasting brand.

Calm down to level up. It takes time to nurture unbreakable relationships, so stop rushing the process.

Loyal clients who will stick with your brand through thick and thin are exactly what you need. Before you know it, those same clients will be quick to share your inspiring brand with their friends and family. That is the key to expanding your sphere of influence and elevating your position in the marketplace.

Live by these golden nuggets and you’ll be well on your way to landing high-value clients left and right. When you deliver an unforgettable experience, they’ll keep coming back for more.


Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?


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