case study of
Dr. Denise Healy
Dr. Denise Healy is a relationship restoration expert, domestic violence treatment specialist, and change management consultant with over 40 years of experience. Her work spans coaching, speaking, curriculum development, and research, with a focus on helping individuals and organizations break cycles of disconnection, build emotional intelligence, and foster compassionate leadership cultures.
In 2015, she co-founded Morephic, a community-based organization that began by serving 30 clients and, according to internal data, has grown to reach over 2,000 participants weekly across 34 counties in California. With a commitment to justice-informed treatment, restorative practice models, and personal accountability, Dr. Healy’s work bridges the personal, organizational, and systemic
dimensions of change.
Objectives & Goals
Dr. Healy joined the 120-Day Brand Launch Program with the intent to evolve her brand and expand her reach. Her specific goals included:
- Developing a professional brand that honored both her healing-centered philosophy and organizational leadership expertise
- Clarifying her signature group coaching program, Mending Broken Connections, and its applications across personal and professional spaces
- Designing a platform for keynote speaking, leadership training, and restorative justice consulting
- Creating a centralized online presence and speaker kit to support future opportunities and inquiries
- Refining her message to engage both organizational clients and individual growth seekers
STEPS TAKEN
Dr. Michele’s journey in the 120-Day Brand Launch Program included tailored coaching that combined Life Coaching with intensive Brand Development Coaching and Consulting. Here’s a breakdown of the approach:
Clarifying Brand Identity and Positioning
We worked with Dr. Healy to build a brand that reflected her compassionate leadership, research-backed approach, and four decades of practical insight. Her identity was designed to bridge her trauma-informed expertise with her ability to support organizational transformation, court systems, and leadership teams.
Structuring Signature Offerings
Dr. Healy’s services were organized around two core pillars:
- Organizational Development and Leadership Coaching – Focused on change management, effective communication, and leadership culture building.
- Restorative Justice Solutions – Offering alternatives to traditional punishment models through education, coaching, and systems-focused treatment interventions.
Her group coaching program, Mending Broken Connections, was refined to position it as a framework for both personal growth and team-based conflict resolution.
Building an Online Platform and Speaker Kit
A professional website and speaker kit were developed to present Dr. Healy’s story, services, speaking topics, and consulting expertise. These assets were designed to support visibility, credibility, and ease of engagement for potential partners.
Framing Messaging for Diverse Audiences
Dr. Healy’s brand was intentionally crafted to appeal to both institutional and individual audiences, with an 80/20 focus on organizational decision-makers and personal transformation seekers. Her language and content were aligned to reflect her experience working with C-suite leaders, educators, HR teams, and justice system professionals.
Key Results
- Developed a cohesive and professional brand identity that clearly communicates her expertise
- Structured her keynote and consulting offerings for audiences in leadership, education, and justice systems
- Launched a new website and speaker kit to support visibility and streamline speaking or consulting inquiries
- Refined the positioning of her Mending Broken Connections program for broader applications
- Is now positioned to pursue expanded engagement opportunities aligned with her mission
Note: Results and achievements are based on Dr. Healy’s reported experience and personal implementation following the program. Individual outcomes may vary.
Before & After Comparison
Dr. Healy had a strong legacy of impact, but lacked a centralized brand presence, clearly defined service packages, and digital tools to support broader outreach.
She now has a structured brand, scalable offerings, and professional assets designed to engage with organizations and audiences that align with her mission.
impact
on Dr. Healy’s Work
The 120-Day Brand Launch Program provided Dr. Healy with a refined brand, market-ready materials, and a clearer communication strategy. With a solid foundation in place, she is positioned to share her work more effectively with corporate leaders, justice professionals, and change-makers seeking to lead with compassion and accountability.
Proven Results,
Extraordinary Brands
Disclaimer: Results vary based on individual effort, experience, and market conditions. The 120-Day Brand Launch Program provides strategic branding and messaging support but does not guarantee specific business outcomes or client acquisition. Any outcomes mentioned reflect the client’s personal experience.
