case study of
Dr. Michele D. Clark
A licensed therapist with over 15 years of experience, has dedicated much of her career to helping clients navigate personal challenges. She is also a transformational coach, speaker, breast cancer survivor, and advocate.
Driven by a new calling to support professional women rediscovering purpose after surviving breast cancer, Dr. Michele sought to evolve her expertise into a meaningful personal brand and transition into full-time entrepreneurship.
Primary goals included:
- Building an influential personal brand that would empower breast cancer survivors.
- Expanding her online presence to connect with a broader audience.
- Launching programs and events geared towards her target demographic.
- Successfully transitioning from her therapist role to a full-time business owner.
STEPS TAKEN
Dr. Michele’s journey in the 120-Day Brand Launch Program included tailored coaching that combined Life Coaching with intensive Brand Development Coaching and Consulting. Here’s a breakdown of the approach:
Confidence-Building Through Appreciative Inquiry
Using Appreciative Inquiry,
the program focused on building
Dr. Michele’s confidence by highlighting her past successes. This created a foundation of positivity, empowering her to embrace her strengths and unique journey as a breast cancer survivor.
Vision Clarification with Socratic Coaching
A Socratic approach encouraged Dr. Michele to explore and clarify her vision, allowing her to ideate freely and self-define her goals. This resulted in a brand vision focused on supporting women through shared resilience and transformative growth.
Crafting a Compelling Brand Identity
Once her vision was clear, the next step was developing a strong brand identity. Her marketing message was refined to resonate with her target audience, allowing her voice and story to shine.
Creating a Brand Website and Social Media Strategy
We built a brand website to showcase Dr. Michele’s unique offerings. Simultaneously, her social media content and strategy were optimized, transforming her platforms into spaces for engagement and community.
Key Results
First Event Launch
Dr. Michele successfully launched her inaugural event for breast cancer survivors in March 2024, uniting women with shared experiences and a common goal of rediscovering life’s purpose.
Increased Industry Recognition
and Strategic Partnerships
Her social media engagement surged, quickly positioning her as a visible advocate in the breast cancer space. Dr. Michele began partnering with prominent organizations, including the American Cancer Society, to elevate awareness and support.
Coaching Program Launch
She launched a group coaching cohort, helping her establish a community of like-minded individuals focused on healing and growth.
Annual Events and Entrepreneurial Transition
Dr. Michele’s brand continued to grow, leading her to develop annual virtual events for her community. She successfully transitioned out of her 9-to-5 role to focus entirely on her entrepreneurial journey.
Before & After Comparison
Dr. Michele was uncertain about the steps to launch her personal brand, was still working a traditional
9-to-5, and hadn’t yet monetized her coaching expertise or developed structured programs.
Today, Dr. Michele is a recognized industry leader in the breast cancer community, operating as a full-time entrepreneur.
Her coaching skills are monetized through programs and events, and she is now aligned with some of the most respected organizations in the field.
impact
on Dr. Michele’s Business
Dr. Michele’s journey through the program positioned her as an industry leader, bringing a newfound confidence and driving her brand’s growth.
With an influx of new clients, she has expanded her influence and effectively transitioned into her role as a full-time entrepreneur. Through the 120-Day Brand Launch Program, Dr. Michele gained the clarity, confidence, tools, and strategy to realize her vision and impact the lives of countless women.
