120-Day Signature Talk
The Talk Only You Can Give, Built From Your Own Story.
In the 120-Day Signature Talk, Shaan sits down with you and finds the story that makes your work make sense. Then he builds it into a keynote you never have to memorize, because it's your life. You don't sell from the stage. You compel from it.
400+ operators across 50+ industries. Featured in Forbes, Entrepreneur, PIX11, Yahoo Finance, and NBC.
You Know Your Work. You Haven't Told Your Story.
You've built something real. You can explain what you do, and you can't yet explain why you do it in a way that makes a stranger lean in.
So you ramble, or you borrow the style of speakers you admire, or you skip the stage and stay in the meeting. The business keeps needing more of you. You're the bottleneck, and you know it.
Every vertical needs a voice. Every industry needs an influencer. The people who become it aren't louder or better connected. They told the true story, and their people recognized them.
If you can't speak, you can't eat.
What the Program Does.
The 120-Day Signature Talk finds your story, builds it into your talk, and shows you where to take it.
Shaan holds an MS in I/O Psychology, an MA in Organizational Development and Change, and an MEd in Leadership Development, and he built this interview from his counseling and psychology background. You walk through your whole life. He listens for the part that cuts through noise, and the talk gets built around it.
A story told this way attracts the clients you want and repels the ones you don't. It does the same for the staff you want to hire. When Shaan speaks, people find him afterward, and he doesn't tell a room to scan a QR code.
What We Build.
Your origin story.
A guided interview across your life in four stretches: birth to 7, 7 to 14, 14 to 21, and 21 to now. Shaan asks you to stay in the hardest part, because that's where the line that cuts through noise lives.
Your Signature Talk.
A keynote of about 30 minutes, scripted slide by slide, in your own words. Half as long, twice as strong.
Your slide deck.
Built to carry the talk without competing with you.
Your positioning analysis.
Where you stand in your market, and the highest-intent audiences for your talk.
Your Ascension Model.
The programs and offers Shaan proposes for you, built from your talk, so every talk leads somewhere.
Your Authority Architecture book outline.
A chapter-by-chapter outline for a full book of about 280 pages: seven chapters, three subsections each. At ten pages a day, a first draft takes a month or two. You write it. If you want it edited or published, we can do that as an additional service.
Your story for any microphone.
The same story works on podcasts, in interviews, and in the media. A podcast is a stage. So is a meeting, and so is a Zoom call.
Everything we build is yours to use.
How It Works.
1. The interview.
Shaan sits down with you for 90 minutes to four hours, in one session or several, whichever your calendar allows. Take all the time you need. If your schedule can't spare it, Shaan can also build from calls and recordings you already have.
2. The first draft.
Your talk usually takes shape in the first month, along with your Ascension Model, positioning analysis, and book outline.
3. The back and forth.
You sit with the draft, mark it up, and send it back, or you and Shaan talk it through. We go again until it sounds like you at your best.
4. The rehearsal.
You present the talk to Shaan, online or in person. You can also come watch him speak at an event and see how a room responds.
The talk takes shape early. For the rest of the 12 months, we keep refining it with you as you use it, so you're never handed a talk and left to figure it out alone.
This program builds the talk. Getting you onto stages is a separate program, and we'll talk about it on your call.
Who Does the Work.
Shaan runs this program himself. He leads your interview and shapes your talk, and he's the one in the room with you.
Every deliverable is held to Horst Schulze's Ritz-Carlton principles alongside Will Guidara's Unreasonable Hospitality. Nothing leaves the team below that line.
What Clients Have Built.
Josh Waxman,“Play the Right Game.”
Shaan built Josh's Signature Talk with him, and Josh now speaks about four times a month.
At 18, $3,000 to his coach
You're not slow, wrong vehicle
17 years old, 1,200 people
You can't win a game you don't understand
Gianna Miceli,Legal Fockery University
An author, speaker and educator who teaches Americans their constitutional rights.
Stage placements at Aspire events in 2026
Captain Melinda Zisser,Financial Flight Path
An active Boeing 737 captain and check airman with 30+ years in the cockpit, and the founder of Financial Flight Path.
Adam Gunton,TEDx speaker
Adam gave his TEDx talk before he chose Shaan's team to build his Signature Talk.
Results vary. Individual results depend on the offer, the market, and the client's participation.
Book Your Positioning Strategy CallWhat we do for me, we do for clients.
Shaan RaisYou Don't Have a Marketing Problem, You Have a Positioning ProblemLaw of Attraction Secrets with Natasha Graziano
Shaan RaisThe Kid From Harlem Who Built a $3M Business OrganicallyOmar Elattar
Shaan RaisHow Anyone Can Monetize a Personal BrandDropping Bombs with Brad Lea- Shaan RaisEntrepreneurs on Fire with John Lee Dumas
- Elora TranYour Biggest Breakdowns Can Become Your Biggest BreakthroughsLaw of Attraction Secrets with Natasha Graziano
Josh WaxmanBuilding Billions with Brandon Dawson- Gianna MiceliOn the Aspire stage
- Gianna MiceliOn the Aspire stage
Your Stage Itinerary
The first round built for Josh Waxman: New York, Las Vegas and Scottsdale, fall 2026.
Wed, Oct 7 · 6:00 to 9:00pm ETConfirmed
New York City
Ad Week VIP Dinner Experience: you speak
Catch NYC, with special guests David Meltzer, Jorge Masvidal, Kim Perell, Stephen Scoggins, Lou Diamond Phillips and Marshall Faulk.
Mon, Oct 12 · 10:00am to 5:00pm PTConfirmed
Las Vegas
Stirling Club Mastermind with Rob Gill
A full-day private mastermind at The Stirling Club, hosted by Rob Gill and David Meltzer.
Mon, Oct 12 · 6:00 to 9:00pm PTConfirmed
Las Vegas
Office Hours VIP Dinner: you speak
At The Stirling Club, with David Meltzer and featured talent from the Office Hours TV show.
Tue, Oct 13 · alternate: Tue, Nov 10Reserved
Las Vegas
Office Hours, Season 11: featured guest
A 20-minute featured guest segment at the Sirius XM Studio at the Wynn Las Vegas. Each panelist interviews you on their episode.
Sat, Oct 17 to Sun, Oct 18Confirmed
Scottsdale
Keynote: Tim Storey's Lead With Love Mastermind
Keynote speaker. Session time to follow.
Dates and times being finalizedTimes to come
Next up
Natasha Graziano
The team is locking the times now, with full details in a separate note as soon as they're set.
The Part That's Up to You.
You tell the truth, including the part you'd leave in the back of the closet. That's usually where your best material lives, and Shaan will ask you to stay there longer than you're comfortable with. You decide what goes on the stage.
You also show up. The talk is built from the interview sessions, so those meetings have to happen on time. And you practice. In Shaan's words: “I don't want to give you motivation. I want to give you methodology.”
Who It's For.
Founders and experts with real results and a story they've never told out loud. You're tired of being the bottleneck, and you want to move from organizational leader to thought leader so the business needs less of you. Some of you are lawyers who want to find your voice on the page. Some of you call yourselves introverts, and the quiet ones often have the most to say.
It isn't for you if you're just starting and haven't built anything yet. It isn't for you if you want a pep rally. It also isn't for you if you can't give the interview sessions the time they need. We work with people who have a story and the time to tell it.
Shaan Built His Practice on His Own Story.
Shaan grew up in Harlem, in a single room shared with both parents. Jack Welch told him to differentiate through his story, so he did. His practice brought in $450,000 in its first 90 days and reached its first million without a dollar of paid advertising.
Shaan is an Evidence-Based Executive Coach with three master's degrees: an MS in I/O Psychology, an MA in Organizational Development and Change, and an MEd in Leadership Development. He's completing a PhD and an EdD. Jack Welch mentored him at the Jack Welch Management Institute from 2018 to 2020.
People who watched him from the audience say it better than we can:
When I saw Shaan speak today, I was riveted.
Gloria Mayfield Banks
We made the decision that Shaan needed to close the event... He delivered on every single level.
David MichaelCEO, Lead With Love
He was one of the best speakers here.
Tim Storey
He commanded an entire room with strong, wealthy, powerful individuals.
Tanner NatzkeAspire Charlotte VIP dinner
The Investment.
The 120-Day Signature Talk runs as a 120-day sprint inside a 12-month engagement. Your talk takes shape early, and the rest of the year is for refining it with you as you use it. We'll go over the investment on your call.
Before You Book the Call.
Do I need to be a speaker already?
No. You need real results and a story. Shaan helps you find your voice.
Will it sound like me?
It can't sound like anyone else, because it's built from your own life. You won't memorize lines. If the lights go off and the mic dies, you still know your story.
How much of my time does it take?
The interview runs 90 minutes to four hours, in one sitting or several. If you can't spare that, Shaan can build from calls and recordings you already have.
Will you write the book for me?
No. You write it, from an outline built on your story. If you want it edited or published, we can do that as an additional service.
Does this get me on stages?
This program builds the talk. Getting you in front of Shaan's network is a separate program, and we can walk through it on your call.
Do I need to give keynotes for this to work?
No. A podcast is a stage. So is a meeting, and so is a Zoom call. Any time you open your mouth, the talk works for you.
Who runs my interview?
Shaan does, personally.
Do I own the talk?
Yes. Everything we build is yours to use. We keep only the right to show the results of the work we did together.
Find Your Voice. Then Use It.
Book a Positioning Strategy Call. We'll look at your story and where your voice is stuck, and we'll tell you whether the 120-Day Signature Talk is the right next step.
Results vary. Outcomes depend on each client's business, market, and participation in the program. Results described on this page are not a guarantee of future results.