120-Day Funnel
One Offer, Built to Sell When You Aren't in the Room.
The 120-Day Funnel turns what you know into one clear offer, then builds every page, email, and booking step that carries a stranger to it. Built by Shaan Rais's team in 120 days.
400+ operators across 50+ industries. Featured in Forbes, Entrepreneur, PIX11, Yahoo Finance, and NBC.
You Know More Than Your Marketing Says.
Most founders could once explain what they do in two sentences. That's how they won their first clients. Then the work took over, and everything they know ended up scattered across sales calls, slide decks, and their own head.
None of it has been shaped into one offer a stranger can say yes to. So the business grows when you're in the room, and it stalls when you aren't.
The one offer for the one person at the one time when they're most likely to make the biggest decision.
What the Program Does.
We condense your expertise into one offer. Then we build the full path a prospect takes to buy it, from the first opt-in to a booked call to a paid client, all tracked in one CRM.
One funnel sells one thing. That can be your book, a training, a strategy call, or a program. A new offer gets its own funnel.
What We Build.
Four conversion pages.
A lead magnet opt-in page, a free training page, a booking or sales page, and a checkout page. We write, design, and build every one.
A lead magnet ebook.
A branded PDF written to teach, earn trust, and lead naturally into your offer.
A free training deck.
Slides for a 20-minute training that positions you as the expert and ends with a clear next step. You get the PDF and an editable version.
A four-week nurture sequence.
An email every other day that warms up new leads and brings them back to book a call.
A fulfillment sequence.
When someone buys, they automatically get their confirmation, the details, and what happens next.
Booking and checkout.
A scheduler connected to your calendar so qualified leads book without back-and-forth, plus secure online payment that routes each new client into the right fulfillment flow.
A CRM pipeline.
Every prospect tracked from first opt-in to paid client, with stages that update on their own as people take action.
Every connection tested.
Forms, emails, calendar, and payments, checked end to end before launch.
You own everything we build, and you can edit or use it however you want.
How It Works.
It starts with an assessment. Our onboarding team learns where your business is today, what's working, what's broken, and what success looks like for you. Then we reverse-engineer the funnel that gets you there fastest, built for your vertical and your model.
You bring the expertise. We take it from information to implementation.
Your funnel is built within 120 days. For the rest of the 12-month engagement, we teach you how to calibrate it, and we keep tuning it with you, so you're never handed something new and left to figure it out alone.
Who Does the Work.
Every person on the team is a world-class operator Shaan personally trained, vetted, and developed. They hold standards that don't bend, and they do the same work on Shaan's own brand.
Every deliverable is held to Horst Schulze's Ritz-Carlton principles alongside Will Guidara's Unreasonable Hospitality. Nothing leaves the team below that line.
What Clients Have Built.
Pat's Pound & Pour,Portland, Oregon.
A third-generation family concrete company. For years, almost all of their work came from builders who already knew them. They wanted homeowners too, so they spent a year on Google Ads and SEO with another vendor.
Our diagnosis was that ads don't fix a broken offer. So the positioning came first. Then the ads went live again, this time pointed at a dedicated estimate funnel.
A year of ads, zero jobs. With the new funnel, the company brought in 20 leads in 30 days, 10 form submissions and 10 phone calls. The best campaign, for walkways, steps, and hearths, came in at $96 a lead, and people searching for Pat's Pound & Pour by name became leads at about $40 each.
Josh Waxman,infinite banking.
Josh had a workbook. The team turned it into one packaged offer that now sells for $25,000.
Gianna Miceli.
Once her positioning was clear, she added a zero to her prices.
giannamiceli.com
Results vary. Individual results depend on the offer, the market, and the client's participation.
Book Your Positioning Strategy CallShaan Built His Practice on a Funnel.
Before he had a website worth Googling, Shaan ran a free weekly Zoom call called the Leadership Live Deep Dive at 5. His funnel was a Zoom page. He used it to collect leads, and he sold Branded Like a Leader on it for three years.
The practice brought in $450,000 in its first 90 days and reached its first million without a dollar of paid advertising.
Shaan is an Evidence-Based Executive Coach with three master's degrees: MS in I/O Psychology, MA in Organizational Development and Change, MEd in Leadership Development. He's completing a PhD and an EdD. Jack Welch mentored him at the Jack Welch Management Institute from 2018 to 2020.
Who It's For.
Experts with real education, experience, and expertise who haven't packaged it into one offer yet. Some of our clients are already making money and working too hard for it. Some are earlier than that. Either way, they haven't turned what they know into something a stranger can buy.
It isn't for you if you need cash in the next 30 days, or if you want to redesign the plan every few weeks. We build the funnel for one offer, and then we improve it.
The Investment.
The 120-Day Funnel runs as a 120-day sprint inside a 12-month engagement. Depending on your vertical, one more closed deal a month can be enough to cover it. We'll go over the investment on your call.
Before You Book the Call.
Do I need to be making money already?
Not necessarily. You need real expertise and a business you're serious about.
What's the difference between this and 120-Day Brand?
The Funnel builds the path to one offer. 120-Day Brand rebuilds everything the market sees, including your positioning, your story, your website, and your media. Most clients do the Funnel first and move into Brand next.
Do you run traffic to the funnel?
Not in this program. Running traffic is the 120-Day Marketing program. Shaan compares a funnel with no traffic to a Ferrari with no gas in the tank.
What if the funnel isn't converting?
We look at where people drop off and fix it. Calibrating the funnel is what the rest of the year is for.
Can I change my offer partway through?
A new offer needs a new funnel. We build for the one you choose at the start.
Do I own the funnel?
Yes. Everything we build is yours to edit and use. The only thing we keep is the right to show the results of the work we did together.
Give People a Way to Buy What You Know.
Book a Positioning Strategy Call. We'll look at your offer and where the path to it breaks down, and we'll tell you whether the 120-Day Funnel is the right next step.
Results vary. Outcomes depend on each client's business, market, and participation in the program. Results described on this page are not a guarantee of future results.