case study of
Dr. Stephen Prendiville
Prendiville Facial Plastic Surgery, Fort Myers, FLCompanies
Who They Are
Dr. Stephen Prendiville is a double board-certified facial plastic surgeon in Fort Myers, Florida, with 20+ years focused only on the face and thousands of procedures performed.
He's a published researcher and national conference speaker, and he's been featured in Elle, Newsweek, RealSelf and Haute Living.
The Challenge
His skill was national-level. His brand was local. He was known as an excellent surgeon in Southwest Florida, but nothing in his marketing gave patients outside the area a reason to travel to see him.
How It Came Together
Team Rais built the 120-Day Brand around one position: America's Facial Rejuvenation Expert. The promise is simple: look like yourself, only years younger.
We built the brand around his signature procedure, The Prendiville Signature Lift, a deep-plane facelift that lifts beneath the surface for a natural result with no pulled look. A signature procedure gives patients something specific to ask for by name.
Then we built a new drprendiville.com with a dedicated path for out-of-town patients, plus a 120-Day Brand client video.
Before and After
What Team Rais Built
- 120-Day Brand: national positioning as America's Facial Rejuvenation Expert
- Brand built around his signature procedure, The Prendiville Signature Lift
- A new drprendiville.com with a path for out-of-town patients
- A 120-Day Brand client video
A 120-Day Brand client video
Where They Are Now
Dr. Prendiville's brand now matches his skill: a national position, a named signature procedure, and a website built for patients who travel to see him.
