More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention […]
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Navigating the Market Maze
Building a StoryBrand: Clarify Your Message So Customers Will Listen
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. […]
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins […]
The Adweek Copywriting Handbook
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. […]
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. […]
Hook Point: How to Stand Out in a 3-Second World
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling […]
