The Definitive Art Of Networking With June Archer

Branding You | June Archer | Networking


How does one get to the point of brushing elbows with people in high places? There’s no big secret about it. It’s all about relationships. It’s all about networking. It’s all about getting out there, talking to people, and adding value to them. ThisIs50 host June Archer lives by this philosophy every day. He is the curator and creator of The Definitive Art of Networking. His networking prowess has taken him to places and into the inner circle of great people like 50 Cent. June joins Shaan in this conversation to tell us how networking got him to where he is now and how, with the right guidance, it can do the same thing for you. Tune in!

Listen to the podcast here


The Definitive Art Of Networking With June Archer

Welcome. This is another edition of the show, an exclusive show for CEOs, business owners, and key executives who want to do grow your brand, grow your business, add a zero to you, your confidence, your leadership, your marketing, your impact, income, and independence. I have a very special guest. I want you to give a loud welcome and a very phenomenal welcome to my phenomenal co-host, my guest for this edition, June Archer.

Let me tell you a few things about June Archer. June Archer is the Host of He’s also the Curator and Creator of The Definitive Art of Networking, multiple books, and multiple podcasts, The Winner’s Circle is one of his, as well as my esteemed co-host during my event, the Myrtle Beach Mastermind. We brought him out. He was an event host. He is an event host. You’re going to learn a lot about the definitive art of networking, and how to put your brand where you need to be amongst powerhouses like 50 Cent and some of the phenomenal greats.


Branding You | June Archer | Networking


June, how are you feeling?

Thank you so much for that amazing introduction. I’m excited after that intro to jump in, but I have to say thank you so much for not only what you do for your community, but for everyone that you’re doing when it comes to branding, marketing, and everything that you’re doing to set them up to put their best foot forward. Thank you so much for that. I’m feeling great. I’m feeling phenomenal. 2024 could not have started out any better for me and for my team. I’m excited to be here. I’m excited to work alongside you and be on this journey to educate, inspire, and motivate as many as we can.

June Archer’s Brand Origin Story

We’ve had some phenomenal hosts. We’ve had some phenomenal guests like Dan Lok, Jay Abraham, Kendall Ficklin, and Bill Schley, one of the founding fathers of branding itself. I wanted to bring you on because you are the consummate professional when it comes to networking and networking with people in high places. Before we get to what you’re doing and where you’re at, let’s talk a little bit about the origin story. We call it the brand origin story. Where did the brand begin for June Archer?

This will take us back a few years. Those who are interested and excited could Google it. My journey started out as a recording artist in an R&B band in the ‘90s signed to Elektra Records through the great Sylvia Rhone and Merlin Bobb. Our label mates back then were Busta Rhymes, Missy Elliot, Eddie Levert, The Leverts, Peter Rock, CL Smooth, MC Light, and so many amazing artists.

That journey for me was amazing because growing up, there were two things I wanted to be. I wanted to be like New Edition and I wanted to be like Michael Jackson. I had the opportunity to be able to do this with brothers who had the same vision. We started a group called Junior Edition and emerged a group called Room Service. We went to the Apollo Theater, had the opportunity to connect with the likes of Biz Markie, Ralph Cooper Sr., and Ralph Cooper Jr., and got the opportunity would work with The Bomb Squad. For those who know music, Bomb Squad was responsible for Ice Cube, more famously, Public Enemy, and Bell Biv DeVoe. That’s where we got our chops.

In 1995, we got the record deal. We’re on MTV, BET, VH1, and The Box for those who were in New York and doing some great things. The record went to number one on Video Soul with Rachel. It was 64 on the Billboard charts. The second single was 50-something on the Billboard charts. We were going on to a new edition with Montell Jordan and the likes. There are too many to name. Jagged Edge is also from my hometown.

As any classic VH1 story would unfold, too much, too fast, too soon, and too young. Music literally and figuratively stopped. It was at that point during that journey that I learned what it was to be marketable and be a brand. The name of our group was called Room Service. We understood that from day one when we came up with the name. We had a name before that. It was called Ecstasy. We went from Junior Edition to Ecstasy.

We were doing shows with Full Force, Lisa Lisa & Cult Jam, and Cheryl Pepsii Riley. Bow Legged Lou said something to us. He never said if. He said, “When you guys get your record deal, the name Ecstasy has a negative connotation because of the drug. You guys should think about a different name. What would you guys represent?” We try to be everything with this well-rounded RB group. We were in the hotel that night. We were trying to figure out, “We’re on our way. We’re working towards getting that record deal. What do we call ourselves if it’s not Ecstacy?”

I’d like to tell my audience that when someone’s about to say something extremely powerful, it’s called a pen moment. Take out your pens and write down what June is about to say because he’s looking to get the deal. You guys are looking to get the deal. You’re looking to add a zero, increase your rates, and be seen by more people. Go right ahead. Tell us the rest of that.

Here’s the pen moment. We’re in the hotel and playing pool. We’re trying to collaborate on what this name would be. We were like, “What would be a great name to brand us for what we represent? 5 young brothers and 5 different personalities.” We’re like, “Bellhop,” and we’re like, “Nah.” We’re like, “Front Desk,” and we’re like, “Nah.” We’re like, “Room 3-something,” and we’re like, “Nah.” We’re like, “Eight Ball,” and then we’re like, “That won’t work because that brings us back to the same ecstasy piece.” We’re like, “We’re so diverse. We appeal to everybody. We’re giving R&B what they need.” All of a sudden, we were like, “What is it that people want when they want it, the way they want it, and the way they like it? They order room service.”

That’s right.

We said, “We’re going to call ourselves Room Service.” Whatever you want, the way you want it, and when you want it, that’s room service. That was the name of the group. When you talk about adding zeros, we were putting in the 10,000 hours before 10,000 hours was a thing. We got to that position. Our deal was structured so that we got $1.5 million as our record deal.

When you’re talking about adding zeros, branding is a big part of it, but also putting in the work that someone says, “You are worth this dollar amount.” O ur first record deal was with RCA because our producer was working with SWV. We were known for being the artist behind the producer who was doing the SWV remixes, but then we knew what we were worth. We got another deal from EMI. We were like, “We’re going to hold out,” until Elektra came with a bigger deal. They said, “How about we add your boutique label so you have an imprint under Elektra Records?”  It’s about equity, right?

Brand equity.

You talk about it as NIL, Name, Image, and Likeness. That wasn’t a thing back then, but it was equity. It was, “How can we be a part of growing this business under this umbrella and you being a distributor?” Fast forward, that allowed us to get there, but what we realized was too much, too fast, too soon, and too young. We lost that record deal in 1999, but I realized out of that what I needed to do. I made sure, Shaan and those who are reading, to never allow someone to block your blessings or pull the footing from under you that you don’t realize your dreams. It was because of one individual in our group. There’s a reason why we imploded. It’s because we allowed that to happen.


Never allow someone to block your blessings or pull the footing from under you that you don’t realize your dreams.


When I talk about the winner’s circle in my podcast, I’m talking about putting people in your circle of like-mind and not like-mind, meaning that you have yes men and yes women in your circle. They hold you accountable. We talk about accountability. When we had the conference, we talked about making sure that you are accountable and that you have accountability partners. When you don’t feel like doing it, you have someone like you who’s like, “How are you doing? How are you feeling? How’s your health? What have you been working on today? What did you accomplish this week? What are you going to accomplish this month?”

The Winners’ Circle

It’s not to give you a pat on the back like, “You are going to be good. You’re all right.” They’re taking you through the steps to make sure that you do what it is that you are set out to do. That’s what I’m talking about by having your winner’s circle. They want to see you win and you want to see them win. Your wins become their wins. Your losses become their losses, but the losses are where you learn. They can say, “We didn’t do what we needed to do this week or this quarter. What are we going to do? What are the next steps?” That is your winner’s circle.


Your winner’s circle wants to see you win. You want to see them win. So your wins become their wins. Your losses become their losses, but the losses are where you learn.


I realized after losing the deal, “I got to surround myself with people who want to see me grow and develop.” When you grow and develop and you’re learning, that’s when you win. Don’t put the win before the growth and the development. Everybody wants to win. Nobody wants to lose, so they put the win in first. When you put the win first, you don’t put the work in.

That’s right. We say the reason without the season or the season without the reason. You need them both. This is one of the main keys that I see in what you’re saying. You don’t want your talent to take you somewhere that your character can’t sustain you.

Talent is overrated.


Talent is overrated.


I love it. A couple of different things that we knew during the very beginning. I like to draw an underline. I like to underline the highlights. We have ownership. We have brand equity. We have the brand name. It’s the name or the imprint of the brand. It’s the importance of that. It’s the significance of the signage. We have the wrong people. What happens when you let the wrong people into your circle? When we come back, we’re going to talk about taking the wrong people out of your circle and putting the right people in your circle so that your circle can become a winning circle. We’ll be right back. This is the show with my phenomenal guest, June Archer.


Booting The Wrong People Out

Welcome back. You are with the show. This is the show for CEOs, business owners, and key executives where we show you how to brand you, not what you do, and add a zero to your leadership, your personal brand, and your revenue. Confidence is a big part of everything. I tell people all the time, “If you don’t have confidence, then your competence won’t help you. You can have all the competence in the world like multiple Master’s degrees and multiple books, but if you don’t have the confidence to speak for yourself, it won’t make a difference.”

One of the points we left off is if you don’t have the confidence, then you won’t remove the wrong people from your circle. Elaborate a little bit more about the importance, the significance, and the impact when you’re able to take the wrong person out of your circle so that your circle can become what you call the winning circle.

One of the things that you have to do is to get an assessment of who is in what positions to put your business, your vision, and your mission forward. There are times, and I’ve gone through this because no one person who started a business has not gone through this, that you’re going to want the people in positions that you know and love at first. That’s great. It’s human nature. We want to see our people win, but you have to put the right people in place who are going to carry out that vision. They may not be your family or your friends. There’s a position for them. Sometimes, you have to put them in a position to learn to be able to do what it is that you need them to do for the good of the mission, vision, company, or organization.

For those people who tell you, and this is one key, “That’s not my job,” you want to eliminate that person right there. When push comes to shove and you need something done and that person’s going to tell you, “That’s not my job,” we have all bootstrapped up. We’re hands-on-the-ground and ready to go. I need you to do that and you’ve let me down. That means we can’t win. We can’t win with that mentality.

It doesn’t matter what your job is. There are plenty of players on a football field. If a coach says, “I need you on special teams. All I need you to do is make sure you tackle that number 28,” you are being put in a position. It’s called a special team for a reason. You’re putting together this special team of folks that their skills are interchangeable. They are transferable. You can be able to at any point in time if you have to shift gears. We saw it at your conference.

Sometimes, we have to shift gears. It’s not a matter of it’s not your job. It’s a matter of the job needs to get done so that we can win. When you put the right people and give them the education about what needs to be done, that is where your winner’s circle comes into play. If it happens on day one, God bless you, but the key point here is to try to find the person who can duplicate you. This is the pen moment. Can I have another pen moment, please?


When you put the right people and you give them the education about what needs to be done, that is where your winners’ circle comes into play.


Let’s go.

Find the person who can duplicate you. What do I mean by that? You have the dream, the aspiration, and the drive. There’s nothing that’s going to stop you. Find a person who could duplicate you so you can pretty much say to them, “I need you. I’m going to put this on your plate. I need you to run this plate as if it was me. I need you to do it your way but with the same vigor that I can.” You have to be able to delegate. If you can’t delegate to someone who’s going to do it to the best of their ability, you’re going to lose.

The loss is where you’re going to learn, but understand that when you delegate, have to find someone. Duplicate yourself. I realized that a few years ago. I had been going through plenty of people and partners. Everyone starts out hot but understand this. This is like me being in the band. Everyone’s going to start with you. Everyone’s going to have a dream, but everybody isn’t going to make it to the finish line.

What you’re saying brings to mind this fact. I learned this from Jack Welch and the Jack Welch Management Institute before he passed directly. He said, “When I was in GE, the way I became the CEO of the century is every two weeks, I would eliminate the bottom 10% performers.” That’s what teams do. That’s what your football teams do. Your team analogy is 100% correct because what they do is they cut bottom string every 2 weeks to 2 months. Every two weeks, someone’s leaving.


Find the person who can duplicate you.


For the people that arrive on your ship, it doesn’t mean they’re going to make it to the finish line. It doesn’t mean they’re going to make it to the championships because they were drafted. They have a job to do. Not to beat on the same thing, but the goal of the job is winning. The title doesn’t make a difference. The assignment, especially when you’re a part of an entrepreneurial organization.

Winning is what matters.

That’s right.

Doing Your Best… And More

Playing well together is what matters. There are coaches who will keep their jobs for years because they have a winning record. The goal is to get the championship. If you have a winning record, you have to figure out what that is though. I n 2024, the question I want to ask those who are reading is, “Are you doing your best?” That is a personal question. You don’t have to answer it. you don’t have to put it in the comments. Ask yourself, “Am I doing my best?” After you answer that question or you write it down, I want you to follow it up with this important piece, “Is my best good enough?”


The title doesn’t make a difference. Winning is what matters.


When someone says, “I’m doing my best, I’m going to the gym to workout because I need to lose ten pounds. I’m going to the gym. I’m doing my best.” Doing your best is one thing. That means you’re showing up, and showing up is half the battle. I give people credit. You’re doing your best to get to the gym. You’re doing that extra rep. You’re doing that extra pushup, that extra sit-up, and that extra set. Are you adding another five pounds to the weight? What does your best look like? Are you doing your best? Is this the best that you got?

We all go to the gym. We’re doing our best to get there. We’re doing our best to put it in our schedule, but it doesn’t mean that we’re adding an extra set. It doesn’t mean we’re adding an extra five pounds every other day or every week to get to that ultimate goal. When you add that extra, it’s about push and pull. When you add that extra, you come to find out the ten pounds wasn’t nothing. $100,000 wasn’t nothing. $500,000 wasn’t nothing. $1.5 million wasn’t nothing. Do you understand what I’m saying?

That’s right. 1000%. I think of Ali with the analogy that you made because they asked him, “How many situps does he do?” He said he doesn’t even count until it burns. He said, “I don’t know. I don’t count. I start to count when it hurts.” Most people stop counting when they get to ten, and if not, they stop counting when it hurts.

The difference between good or good enough and greatness is adding a zero. It’s adding that zero, that extra weight, that extra pressure, and that extra stress. I love this. One of the things you said that made me think of the lyrical piece is you said duplicate and then you said delegate. What I wrote down is that in order to dominate, you have to be able to duplicate yourself and delegate lower-level or mid-level tasks as the CEO, visionary, business owner, or even the key executive. It is so that you can replicate what phenomenal looks like. You can’t do that when you’re tied up in the minutia or the daily tasks. You don’t have the thinking time.

Branding You | June Archer | Networking
Networking: In order to dominate, you have to be able to duplicate yourself.


Delegate, duplicate, and then dominate was the 3D framework that I came up with based on what you said there. I’m loving it. I’m looking at your background. I want you to help everybody out because we’re about to get into it. Give everybody a little glimpse of where we’re about to go because I want to know how you went from the room service to first class. How did you go from room service to being the podcast host and a close associate of 50 Cent? How does that work?

Shake Hands, Kiss Babies

It starts with networking. It’s one of the things I learned through artist development with the group. There’s an old adage, “Shake hands, kiss babies.” That is what I live by every day. My goal is to meet someone and make a connection with someone every day. That means if you make a connection every day for 365 days, you’ve met 365 people who could add value to what you’re doing. If you think in the reverse, which is the first way to think, “How can I add value or be of service to 365 people?” What happens is you look at this device and say, “That’s how I got 60,000 contacts in my phone.” When you have 60,000-plus contacts in your phone, you become the common denominator.

A lot of people look at being in that position and say, “This person’s only trying to reach you because they’re trying to use you. They’re trying to use you to get to the next thing. They’re trying to use you to get to Shaan. They’re trying to use you to connect with Coach Kendall.” Here’s the thing. If you’re not being used, you’re being useless. Figure out how to take what you have and add value, or make sure that someone has a value add to what it is that you’re doing.


If you’re not being used, you’re being useless.


Underline it. Write this down. Make sure you do it because this is millions of dollars of value.

If you’re not being used, you’re being useless. Stop thinking about what people used to say and how we used to be programmed. Don’t mess with that person because they’re using you. When your phone stops ringing because people feel like they can’t count on you, you are out of the equation. That means you can’t add any zeros to anything because you are a non-factor. They found another connection. Guess what? Sometimes, that connection is the one that’s going to make money with that person because they feel like, “It took me some time, but now I know how to be able to add that person to the equation so they can add an extra zero to them.” If you’re not being used, you’re being useless.

We’ll be right back. This is the show with June Archer.


The Powerful Pivot

You are back on the show with my phenomenal guest, June Archer. We’re going to talk about the transition. We’re going to talk about the powerful pivot. Let everybody know how you moved from identifying losers in the winner’s circle, Elektra, $1.5 million, traveling, and doing the music piece to networking and honing in on networking as being the thing that would help you climb and ascend to great heights in business and then working with 50 Cent. How did that work?

It’s networking. I’m in the studio one day working with a producer. I run into my man, Jeremy, who you can call JB, who works for G-Unit and 50. We get to talking. I had gotten off tour with Trent Shelton on a speaking tour, opening up for ET, the hip-hop preacher, and a couple of other people. I asked him, “I would love to do some 60-second videos. I know that there’s so much static noise out there. Can I come and do some 60-second videos and put it on This Is 50?” He was like, “Let’s give it a try. Let’s figure it out.” It was a connection that I had made.

Years prior to that interaction, I had worked on Get Rich or Die Tryin’,  which sold over ten million copies. The plaque is right here. It’s one of the best-selling hip-hop albums of all time. The connection came from my cousin Julian Alexander of Slang Inc. You could look him up @SlangInc on IG. He was a connection to 50 because he was working with 50 at Columbia Records prior to 50 getting shot. 50 is a very loyal person.

You said something. Shout out to 50 Cent. I’m a kid from Harlem whom God chose to show his favor and mercy through. When someone comes from the ghettos, from less, from lack, or from not having anything and claws their way up, pivots, shifts the game, changes the game, and becomes a headline performer or headline producer on multiple different stations and broadcasts, you got to show love. Shout out to 50 Cent. Keep doing the phenomenal work. Keep putting the good people on. Please go ahead. I  had to give that. I had to give respect when it was due and flowers while we were still standing.

Here’s the thing. The last interview he and I had as a one-on-one, I told him, “How does it feel?” As a matter of fact, this is maybe a few years ago. I was like, “How does it feel to be the hardest-working man in showbiz?” I t’s not even stopping. He had so many shows. He had the champagne, the cognac, and movies. He had a tour. He was on tour for 8 months and was selling out not just in this country but in 27 countries. How can I not be inspired to do all of the things that I’m doing and working on when you have the blueprint in your midst or in your grasp to ask? Even if you watch what he’s doing, you’re inspired.

He is the ultimate hustler. He is the ultimate businessman. I give him props for even allowing me and those who work for him. We have a great team. Shout out to JB. Shout out to Mario and Renee for allowing me and fighting for me to be on this platform to give it that other edge of journalism and inspiring and motivating stories from some of your favorite people.

The Definitive Art Of Networking

I’ve interviewed everybody from Chris Rock to Regina Hall to Gerard Butler on the red carpet. It’s crazy the amount of access that I’ve had due to this. That transition happened because of networking, maintaining great relationships, not burning bridges, treating people how you want to be treated, and leading with humanity. When I talk about networking, and I talk about it in my course, there’s a definitive art to networking. You have to lead with service. You have to lead with, “How do I add value? How can I be of help to what it is that you’re doing?”

Servant leadership is what I’m hearing. Serve is something that we say in the brand. Serve and you’ll get what you deserve. Add value. A lot of people want to put the cart before the horse, so to speak. They want to put the cart before the horse and they want to add a 0 to them without adding a 0 to someone else.


Branding You | June Archer | Networking


It can’t work like that.

Without adding the value. If I hear you correctly, and you correct me if I’m wrong, it sounds like the Definitive Art of Networking, which is your flagship course, and you can check this out. He’ll give you the dot-com in a moment. W hat country are you from?

I’m Jamaican by culture.

From Jamaica to the top in the creme de la creme. Sitting in the same places with the most recognizable names in music and business was the definitive art of networking, or adding value or adding a 0 to other people so that in return, you could have a 0 added to you.

I’m going to share this with you too. When you’re able to rub elbows and network, you do it in a way that is not abrasive, it has allowed me to be in the same rooms as 50 Cent. It allowed me to be in the same room which gave me a perspective like no other years ago when Jay-Z took the helm of Def Jam. I don’t share this a lot, but I’m sharing it with you and our audience.

Thank you for sharing it with our audience.

I’m in the studio. I ’m working on a Teairra Marie record. I’m in the studio and, unbeknownst to me, walks behind me is Swiss Beats. He is talking to Jermaine Dupri. As they’re talking, in walks Jay-Z. I’m in the studio. It’s the four of us. I’m like, “It doesn’t get better than this.” If you play the records that they played, you could have a party for at least 2 to 3 hours, the records that they created alone or been on. Jay had taken the job as President of Def Jam. He was giving his staff the book from Jim Collins, Good to Great. He says to me, “You should read this book.” It changed my mindset. It changed my swag and my confidence. I was already confident, but it boosted it exponentially after that day.

I’m walking through Def Jam and seeing this book on people’s desks and people’s offices. It’s not that I was a part of Def Jam or a part of Roc Nation, but he found something in me, maybe it was my energy, to  say, “You should read this book.” I implore those who are reading to get that book, Good to Great, from Mr. Collins. That is where you’re going to find the answers about your winner’s circle. Everybody can go from bad to good, but you can get them from good to great. Those are the people you want. I hate to say it. Nipsey Hussle said it best. Everybody can’t come.

To your original question, I made that transition from artist to executive, and because of that network and those connections, I was able to work with and work on Jay-Z’s American Gangster. I worked on Get Rich or Die Tryin’. I worked with Mario, Omarion, Chris Brown, Xzibit, Gym Class Heroes, and Tyrese. The list goes on and on.

The connection was so strong that I’m in the parking lot in LA with Tyrese in his car playing records for him for his album. When Tyrese comes to New York, he would call me like, “I’m coming through. Let’s get in the studio.” It’s these connections that people know that 1) THey could trust you, 2) you add value, and 3) You make them feel important. You put them in an environment that makes them feel important. You’re trusted. They know that you have their best interest at heart. That is what networking provides when you do it the right way. You’re establishing a relationship that far beyond supersedes business.

This is something that we say in the brand. It aligns on so many different levels, which is why we had to bring you out to Myrtle Beach. Y ou’re saying meaningfulness over money, people over profit, value over valuation, and relationships over revenue.

Here’s the thing. It’s about the money, but it’s not about the money.

The second part takes care of itself when you do the first thing right.

This is how I’ve looked at business relationships when people come. One of my good friends, Ray Allen, said to me, “When people come with, “Let me holler at you,” that’s a business proposal.

Depending on the filter.

When they come to you, you have to figure out, “How  do I make money with you, not make money off you?” If we’re making money together, everyone’s winning. If I’m making money off of you, you’re making money off of me. It’s not vice versa. We’re not making money together. That means I’m paying you and I’m getting no value. There are certain things that you pay for and you get the value because you get knowledge and information. If you say, “Pay me this and I don’t have to do the work.”

It’s a one-off, it’s. There’s a limitation there.

That’s not doing business together. You do that when you’re getting an education. It’s transactional because you’re getting something from it, but it’s not adding value. That person’s making the money. If you’re in a situation where you both make money, you say, “Let’s come together and charge this and we can bust this money down.” We’re talking. If you’re like, “I need you to do this. I got you a bag of Skittles or a Happy Meal,” it won’t work. If I go to the light company, they don’t accept Skittles. They sure aren’t accepting a Happy Meal, so that won’t work for me.

That’s right. Mutualism. From where we come, they say, “One hand washes the other and both wash the face.” Mutualism. Symbiotic.

It has to flow.

The symbol of the universe is ever-flowing and nonstop. What a lot of people think is the limitation. They’re like, “Me,” or, “I.” The two Ts that I’m thinking about are Transactional or Transformational, and that’s number one. I remember this because we travel a lot. Even when I’m somewhere maybe without my most significant other, my wife, the woman who saved my life, when I’m going out to eat, I have to call her and speak with her because it’s so lonely to eat alone. The more people that you can bring to the table to eat, the more fulfilled you are. I guarantee you this. Listen from someone who knows it well. You won’t even have to eat if you bring enough people to the table.

That’s because you’ll already be full.

You’ll be full from their fulfillment. We’ll be right back. This is the show. You’re learning multiple billions of dollars. We’ve spoken about billionaires, a couple of them, during this episode with my phenomenal guest and most esteemed guest, and I’m so glad that I reached out to him, June Archer. We’ll be right back.


The Best Advice From 50 Cent

We gave you so much value that I don’t know if you could finish the plate, honestly. This is over-delivery. This is the room service but over-delivery with June Archer. This is the show. This has been a phenomenal, most powerful, poignant, and profitable segment. This is one of those profitable segments that we’ve had. You’ve known the names here. They will not lose value. We will only add a 0 to the value for you so you can add a 0 to you, your brand, your business, your leadership, your confidence, which is a big piece, your impact, your income, and your independence. That’s one of the main keys to becoming free in business. You don’t want to be a slave in your business. Let me ask you. Off-hand, what was the best information or the best advice you ever got from 50?

It’s hard because I’ve been in discussion amongst people with him in the room. I’ve been on one personal, he and I talking. If I could pinpoint one piece, it wasn’t something that he told me specifically, but it was in his story.

You gathered it.

I gathered to be who you are. If you say you’re this person, be that person. He said to me, and I paraphrase, “Don’t be the tough guy because when it’s time for somebody to tell you to be the tough guy and you’re not the tough guy, there’s going be a problem.”

Be authentic.

Be who you say you are and carry that out. Be that to the best of your ability like your life depended on it. Don’t be somebody that you’re not. Be authentic. Be your authentic self.

Branding You | June Archer | Networking
Networking: Be who you say you are and carry that out.


That sounds like brand you.

That’s it. When you do that, people will treat you as that. You don’t have to make anything up. Ee didn’t script this. I didn’t know the questions that you were going to ask me. I’ll keep it 100% honest with you. I didn’t even know that we were recording. I thought we were having a one-on-one to talk about recording. When I wake up, I am who I say I am. If we did this today and planned it or we did it tomorrow and planned it, I would’ve given you the same answers because I am who I say I am. You didn’t give me these questions beforehand.

Not at all. I didn’t think of them. What you tell me prepares the next question. We’re feeding off of each other. We’re doing the whole symbiotic mutualism piece.

It’s because we are who we say we are. We are the brand. You’re not going to get anything different out of me, like, “That’s the Yes! guy. That’s the Every Day Can Be a Good Day guy.” I woke up and I am the same person. I’m not going to be like, “When I see you, I’m going to slap the fire out of you,” because then, there’s going to be somebody that comes up and be like, “All that talk that you were talking was because I slapped the fire out of me.” You’d be like, “I was playing.”

That’s how problems start.

It is like, “We’re here. Do what you said it is that you’re going to do.” Don’t stand behind your IG or Twitter fingers and be somebody that you’re not. Be your authentic self. That is where people will see the value in what it is that you’re doing and who you are. That’s where you’re going to find a bag. Don’t try to be somebody that you’re not to get the bag because when the time comes and they’re like, “I got this bag for you, but I need you to go out and do something unsavory,” you are going to think about it. You are going to be like, “The way my life’s set up, I don’t know if I could bid.”

Another thing that we say inside of the brand is MVPs, your Morals, your Values, and your Principles. Don’t bend those or bend those for anyone. When it comes to marketing, you have to market yourself. We call it authenticity marketing. The flagship is brand you, not what you do.

My sweatshirt is from my brand manager. It says, “Standards are non-negotiable.”

MVP, Morals, Values, and Principles are non-negotiable. When you wake up, you are who you say you are, and that’s what you lead with. That is where you’re going to find success.

That’s right. This is so everybody knows. I and June have known each other for years through networking and another mutual leader and a phenomenal individual in his own right. He’s been on the show, Kendall Ficklin.

He is a great coach.

Years have gone by. We came out to Myrtle Beach. We did some phenomenal things together with a phenomenal room full of entrepreneurs. We’re going to do some more phenomenal things. This has been months or maybe 1 year and some change that we haven’t even spoken about.

It’s still there.

We tapped in because we’re able to because of the authenticity. This is what you’re looking for when we talk about relationships, networking, and the power in unity. There’s universal power in unity. Standards are non-negotiable. Morals, values, and principles. Brand you, not what you do. Read Good to Great. There are so many different powerful lessons that have come out of this.

I want to talk for a moment. Let’s talk about your books. If you need an event host, and I say this from experience, there is no other with the books that you have and the Definitive Art of Networking. f somebody wants to connect with you directly for the event hosting, you are not only getting an event host, but you’re also getting the podcast host of and the podcast host of The Winner’s Circle, where do they go to find out more and get directly in contact with you so they can hire you?

I appreciate you for sharing that and sharing your platform. This is phenomenal. This energy for us is great because we pour it into other people. Platforms like this allow us to pour into each other to refuel what we’re doing to continue to serve others. My first book is Yes! Every Day Can Be a Good Day: The Keys to Success That Leads to An Amazing Life. For my second book, I realized if we can’t catch them as adults, we could catch them as children. I have a children’s book of inspiration called Yes! You Can. Those could be found as well as any other information and my interviews with some of your favorite people from For those who are looking for daily inspiration and motivation, you can go right to my IG, TikTok, Twitter, and Facebook. Everything is @JuneArcher.

I would love to come and host your event or come and moderate your event. I promise you. It will be an experience like no other. I am your moderator and your host’s favorite host. Not only do I come with the energy, I come with so much love, inspiration, and motivation. People say, “If you could touch one,” and sometimes, you hear that in church, “And one could come down and be saved,” I used to love that, but I realized I wanted to change that narrative. If we could touch as many as we can, we could inspire and motivate as many as we can. It could be 1 of 100. I want to inspire and motivate as many as we can. I say we because it takes a village.

I hope that all that you heard and what you watched inspires and motivates you. I want you to take all of these gems and all of these pen moments and apply them to your life, your business, and your organization. If you are able to duplicate yourself, I want you to make what you’re doing scalable. When you make it scalable, you can make it repeatable. When you make it repeatable, that’s when you have passive income. Thank you so much. I always like to tell people no matter if I’m hosting or being a part of it, “I love you,” because you never know when it may be the last opportunity to tell you, “I love you.” I love you. Keep doing what you’re doing.

Thank you so much. You know the love is always there.

It is amazing.

Thank you so much. You know the love is always there. I love you too. We don’t say it enough. A lot of times, it’s business and there’s no heart in it. You want to make sure that your business is heart-centered and person-centric. I guarantee you this. This is evidence-based. It shows up over and over again. When you put people first, profit will follow. When you put innovation first, income will follow. When you put the relationship first, the revenue will follow.


When you put people first, profit will follow. When you put innovation first, income will follow. When you put the relationship first, the revenue will follow.


When you are really in the business of people, the billions will follow, but you have to put the first things first.

As we’ve reiterated over and over and over again, the first thing is to brand you and not what you do. This is the show with my over-the-top phenomenal co-host, June Archer of You will not find a better, more consummate professional to be the host of your event nor will you find a more definitive networking course to work your way up, network your way up, shake hands, kiss babies, and go from the gravy train to soul train to the mother load than the Definitive Art of Networking. That’s at Thank you. I can’t wait to get with you on the back end, chop it up, and see how we are going to do Bali together. Let’s grow.


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The Maven Of Marketing’s Advice On Growing Fast Profitably And Successfully With Jay Abraham

BRYO Jay Abraham | Maven Of Marketing


Most people fall in love with making money, or they fall in love with their product, service, company, or industry. However, for Jay Abraham, the Maven of Marketing, the most effective marketing is to fall in love with your audience. In this episode, we have the honor to hear from the godfather, icon, and the mentors’ mentor about finding success in business through the right marketing. Jay joins host Shaan Rais to discuss the power of relationships, the ideal client, and personal branding. He takes us across his amazing career journey, giving us a lot of inspiration on what it takes to find success even in unconventional paths. Tune in to this conversation and learn more about what it takes to grow fast profitably and successfully.

Listen to the podcast here


The Maven Of Marketing’s Advice On Growing Fast Profitably And Successfully With Jay Abraham

I’m joined by none other than the maven of marketing. He’s the godfather, icon, and one that all of the mentors refer to as their mentor. He’s the phenomenal, Jay Abraham. Thank you so much for joining me.

It’s my pleasure. That’s very complimentary. I appreciate that. I am here to serve. How are we going to serve your audience?

We want to run down a little bit about how you became who you are. I’m going to introduce my audience to you. A lot of them know about you but some of them don’t. Those who don’t are in for a treat and for a ride. Before we even get started, I want them to buckle in. Your language is prolific. We know your insights are vast and grand. I referred to you as a mentor before I was able to come and meet you. When I came to Redondo Beach, I was able to touch the hem of his garment. Tell us a little bit about your start and how you began. What does that look like for you?

It was tough, but it turned out to be very propitious. I’ve been married a number of times. I got married for the first time when I was 18 and had 2 children at 20. I had the need of somebody who’s 40. The world didn’t care. I had no education and still don’t. The only people that would give me the opportunity are not jobs. They were crazy entrepreneurs, the very brilliant ones, who saw in me more than I saw in myself. They wouldn’t give me a salary. They would give me an “eat what you earn” share of performance, so much of lead, deal, distribution channel, and profit. When you earn when you eat, you learn what works best and what doesn’t work, and you learn it very quickly.

I was never 8:00 to 5:00 because they didn’t care if I worked 1 minute or 20 hours. They just cared about the results I delivered. I was to do many things at the same time. As luck would have it, and this was the fortunate part, I did many things always at the same time. It’s not at the same hour, but I mean at the same period. I might have 3 deals going this month and maybe have 4 deals next month, but they were always very accidental and fortunately in different industries.


BRYO Jay Abraham | Maven Of Marketing


After about ten unrelated industry observations, experiences, and interactions, I realized that people in one industry didn’t have a clue how people in other industries thought and marketed, and how they differed in strategy approaches, business models, value creation, and lead conversion. I was able to take simple and commonplace approaches from one industry I’d been exposed to. I sometimes added to another one from another industry, combine them into hybrids, and then take them into a third industry that I was operating in or active in at that moment.

It was like the one-eyed man in the land of the blind. It was very basic, but they didn’t know it. The people I was helping exploded. We did Icy Hot when it first started and we grew the company by 20,000% in the first year. We got them 500,000 new users in 13 or 14 months for no fixed expense. We got over $100 million of today’s value of advertising for nothing. We built a 5,000 network distribution channel, all without spending much of anything. I did Entrepreneur Magazine. We grew it by about 900% in less than a year. That was pretty amazing. We dramatically multiplied the profit more than I did. I did about 40 of the newsletters that are still very profitable now, the Agora Group, and all those things.

Over time, as a reference, I’ve been blessed as I evolved in my ability and my maturity. I’ve done people like Tony Robbins, Brian Tracy, Stephen Covey, and everybody. I’ve helped Anthony Scaramucci, Daymond John, and people in over a thousand industries. I’ve helped Success Magazine and Entrepreneur Magazine. The people in Planet Fitness use my concepts. The people that wrote Chicken Soup for the Soul books years ago sold $100 million worth using my methods. We have helped the co-founder of FedEx and the co-CEO of Keller Williams and a lot of people. I’ve had a very interesting career.

That’s one of the reasons why I feel blessed and honored to have you here. I found out about you through a mentorship model. I was looking for mentors. I was young, not knowing what to do, and inexperienced. I was educated but not economically affluent. I went to the gurus or the sages for mentorship and leadership like Tony Robbins, Brian Tracy, Dan Lok, Grant Cardone, and everyone.

When I spoke to them, all referenced Jay Abraham. I’m like, “I need to find out more.” Every time that I saw you come out of let’s say a Business Mastery or 10X Conference, you’re very humble, statesmanlike, and self-spoken but effective. I don’t think everybody gets an understanding of what’s effective in this marketplace. If there was one thing primarily that we could lead the audience into one of the main lynchpins or cinch pins to be effective in marketing in this space, what would that one thing be?

It’s a big gap that became very evident over the years when younger people who understood technology became gurus very quickly and without a lot of depth. It’s that most people don’t try to understand, appreciate, empathize, respect, acknowledge, and grasp what it’s like to be in the mind, soul, and heart of their audience.

The more you can speak to someone because you appreciate and know them, the more powerful, authentic, effective, and profitable you’ll become. It’s not a singular marketing technique, but it’s a very rare business connecting technique. I’m talking abruptly. I have about 90 categories of higher-performing profit and revenue growth that I’ve created over my career. One of them is called The Strategy Of Preeminence. It’s about how to elevate the stature of your company, product, service, people, and yourself.

The more you can speak to someone because you appreciate and know them, the more powerful, authentic, effective, and profitable you’ll become.

If you’re either the focal head, a lifestyle entrepreneur, or an influencer to the point of being the most trusted advisor in the category, and the only viable solution they could turn to for life. One of the keys, because it’s got many elements, is if you want to be preeminent, you reshift your focus. Most people fall in love with making money or they fall in love with their product, service, company, or industry. If instead you fall in love with the audience you serve and you live with a vision of your product or service, when it’s actively deployed in people’s lives, making life better, protecting, enriching, enhancing, entertaining, and whatever it is, you have a greater advantage because it drives an authenticity, a communication power, and a connectivity that your competitors can’t possibly match or mirror.

Let’s get into the psychology of the client. What, in your idea, makes the ideal client? How do you weigh that? What does that look like through your eyes? When we look at you, we are looking through many years accumulated and many experiences that it’s hard for a marketer to understand. You have probably more strategies than most people will ever accumulate. I can remember Dan Lok saying that he had all of the boxes full of your content when it was in cassette tape form and written word.

You’re showing my age. When you talk about clients, are you asking me the kind of clients I want or the kind of clients I tell people they should want because those two are different? Neither of them is good or bad, but I want to answer the question you’re asking.

Let’s talk about the audience first and then we’ll talk about the clients that you want. What kind of clients should they look for? What does that look like?

I believe you should polarize. It’s better to be loved or hated than tolerated. You have to have a differentiation that is not just clear but speaks to the audience you want. You have to know the audience you can best serve. You have to know how you can convey to them what your product service does either better or differently. If the product is no better or different, you have to show the difference between your company, providing the product, or if the company is no different from the person running the company. You have to find that point of not just differentiation but resonate so that differentiation resonates and speaks on a polarizing basis to the people that want what you offer.

First of all, you have to look for people who want somebody who they feel has their best interest at heart. If all you’re selling is a low-price commodity, you’ll never win. That doesn’t mean you can’t sell a very economically priced product or service. It means you still have to command a preeminent positioning for it. If all you do is allow yourself to be rudderless and undistinguishable, even at the low end, you’ll never win. You’ll just be a short-term benefit. You have to be very clear on what you are and what you’re not to your audience.

I always think if you find niches, you’ll be much more successful by and large than trying to be a generalist. When you find niches, then you can own them as opposed to trying to compete in the open water with everybody. You might have a speedboat, but out in the middle of the ocean, you’re competing against aircraft carriers, submarines, and things that are way beyond your navigability.

If you have a niche you own, then you can own that forever and you can be stealthy. Optimally, you should be in a business or you should modify your business so that it has a significant amount of ongoing recurring purchase power to it. It’s not just because you want the biggest and largest lifetime value, but it gives you a lot more allowable cost you can invest to acquire a buyer. You have an advantage over everyone else. If you only have one product or service you sell, and there’s a fair but not an exorbitant profit in it, you don’t have a lot of marketing, selling, or acquisition flexibility.

If you either have a lot of repeats or you can partner, develop, or acquire lots of other products or services that people can buy from you over and over again, you multiply dramatically the value of a buyer. They’re not just buying once and you have a limited profit, but they’re buying many times. If you spend a lot more of the first profit, it’s not important because you’re investing for the repeat purchase. You have a lot more advantages because you can invest a lot more in marketing, sales commission, price reduction, bonuses, or all of the above. There are a lot of things.

One of the things that I learned from you that I have to give you credit for is the power of relationships. You’ve always drilled that into me even vicariously. Before we met, I always heard the relationships, the mastery of referrals, the power of long-term relationships, how you can leverage those, the science of leverage points, how you can intersect through your relationships, and create ongoing never ending lifetime values. With the people that you’ve mentored and the relationships that you’ve built, what is your advice toward our audience as far as relational capital?

If you’re in any business and you try to win, first and foremost, by competing in the open market, it’s very challenging. If you can find partners who already have relationships with the same audience you want and you can get them to put the full force of their credibility, the trust they’ve created, and direct access, you can shorten the timeline, eliminate speculative marketing, and become credible overnight. You can shorten the timeline of the sales cycle.

Wherever possible, figure out who already has a relationship with the same audience you’re trying to reach that has been a hard one. Meaning, they’ve spent a lot of time, effort, performance, credibility, and money resources. Do it and try to partner with them because it’ll be a very faster way to gain enormous rapid success.

As an example, we did a $250 million seminar when I was more like your age. That was a lot twenty years ago. We did it by finding about 40 people, including Tony Robbins, in-flight magazines, newsletters, and authors who all had access to the audiences I wanted. They partnered with me. I spent almost nothing on fixed advertising. I gave them a share of the revenue for their endorsement, promotion, and recommendations. Do that whenever possible.

As far as another aspect of relational capital or relationships, you can use relationships in your business world far more advantageously. You might have a vendor who if you show him or her that if they funded marketing or a salesperson or force that you don’t currently have to generate more sales, and you gave them an oversized compensation for the business that came from that, they would make a lot of future profit. If they wouldn’t do it, you might get a competitive vendor that wanted your business to do it.

You might find that within the list of prospects or buyers, there were people that had influenced large groups you’d never thought about and who might be able to introduce you to their groups for you. In terms of relationships, you might think that your smaller or medium-sized business has limited versus capital money expertise or a limited bench with not as many talented people. If you have relationships with people, companies, and experts that possess what you are lacking, you can almost always get them to provide it in a collaborative way where you only pay for results, revenue, or savings, or you share services. It has an infinite number of applications.

Maven Of Marketing: If you have relationships with people, companies, and experts that possess what you are lacking, you can almost always get them to provide it in a collaborative way.


Another way that relationships are very valuable is most small-medium business owners spend most of their life in 1 or 2 industries, fields, or categories. They’re nose to the grindstone because most of them don’t have a deep team of high-level people. They wear many hats. They have a limited scope of their worldview. Their experience and knowledge base is limited. If you want to use relationships another way, you build mastermind networks, mentorships, and a board of advisors. You’re tapping into other people that have the knowledge you have not yet grasped, people who’ve been through activities, endeavors, experiences, challenges, problems, and opportunities. You don’t even yet know people who have more maturity and who know how to navigate or circumnavigate. There are a couple of other areas.

I’m going to impress upon everybody paying attention, write down everything that you possibly can, and come back to this again because I guarantee you, Jay Abraham has one of those phenomenal books. The Mind of the Marketing Genius is one of those phenomenal books. Trust me from experience. When you listen to it again or you go over it again, you’ll hear something that you’ve never heard before and see something that you’ve never seen before. Jay, I want to give you the opportunity to answer the question, what kind of ideal client do you look for now? Who is your ideal client avatar and what kind of relationships do you create at this stage?

We have four kinds. We have smaller that we offer in the can, education, training, and expertise too, and admirable, growth-oriented, and smaller entrepreneurs, professionals, or startups. I do and you came to one of them. We do some interesting $25,000-a-person makeovers. Those companies can be as low as $1 million or $2 million. They’re usually as large as $70 million. I personally have a portfolio of private clients and profit-sharing partners that I advise. They’re normally going to be very low, $5 million to $10 million. The very high would be $100 million. I help them. I get a base fee against profit sharing for a period of time for the increases that I’m able to provide.

The general denominator is they have to have a prejudice toward action and implementation. They have to be monsters of execution and not be wedded to tradition. They have to have an inherent desire to make a bigger difference in their market. They have to be obsessed with making the experience greater, better, and more enjoyable or frictionless. They have to want to be more, do more, and contribute more. They have to be willing to grow and develop their team so that the team gets more success for themselves and has more capability.

They have to have some advantage that they offer their market or, “I’m not interested in it.” They have to share my ethos, ethical values, and integrity levels because I think you have to have very high integrity and ethos or you can’t be a world-class business no matter what size you are. They have to have the ability to grow significantly and rapidly, and they want to. They can’t be wedded to the status quo thinking. Who doesn’t want to make a meaningful difference in the way they do things? If they want to qualitatively shake up their market, I like that more. If they’re willing to be a little edgy and we can develop that, I like that more. That’s pretty much it.

If your profile fits anywhere within that range, or you can tweak something or pop something to fit yourself in that range, find yourself in the presence of one of the masterminds of marketing. He’s one of the people I have been very pleased with. I consider myself very honored to be around, a person who bears witness and also listens to. He has enacted the strategies and utilized techniques. There are many different applications and frameworks that I have learned from Jay Abraham.

I have applied, applying, and looking forward to applying them. I am benefiting and profiting from them, and disrupting throughout my career. This is one of them. You want to make that fit and switch. You want to make that pivot. You can reach out to us at or click anywhere here. We’re going to have all of Jay’s information. Make that connection. Trust me. Jay, is there anything that you want me to speak to specifically? Do you have any new programs or books? I know you always say, “I’m writing a book and it’s not finished yet.”

I have a couple that we can talk about. One is almost ready, one is not ready, and another one is just being framed, but I got some projects that are fun. We still move people to think differently.

Tell us about some of the new projects that you have going on because you are a wizard, in that you always have something under the hat. It’s always going to be phenomenal, illustrious, and surprising. What are some of the new projects that you have matriculating?

I have a lot of them. I am working on three books. One is almost done, one is halfway done, and one is just starting, but they’re all interesting. One that’s almost done is a book I’m doing with Roland Frazier. The title of the book is Creating Business Wealth Without Risk. The subtitle, which is rather provocative, is called How to Earn the Income of a Lifetime Every three Years? It has two premises to it. The first premise is why start a business from scratch when it has a 1 in the 21st-year success rate of only 5%, and a 1 in the 5-year success rate of only 10% when instead you can acquire an already validated and successful but tremendously underperforming business using any one of about 200 different acquisition mechanisms or methods that don’t require out-of-pocket capital of your own.

You can use mechanisms like mine to blow up the profit to make EBITDA many times over, and then sell it in three years for the amount of money you might make in a lifetime. You then rinse and repeat, and keep doing it. It also addresses how you can do that to grow your business instead of merely trying to grow it conventionally, organically, or even through regular marketing or selling. It’s an interesting book and it’s done. We’re just waiting for a couple more parts of it to be finished. It will be on the market sooner.

I have a book I have been working on, which is interesting with Anthony Scaramucci who is well known in hedge fund circles. The working title has been altered. It has two different directions. The first direction of the book, which was cool was called the Alpha Life. The concept is to look at your business, career, relationship, finances, and health in the way a hedge fund looks at investing. They look for what’s called asymmetric upside, which is the outside performance that’s above and beyond average or norm. They look to derisk or minimize the downside. People don’t realize you can do that with a lot of your life. You can make your career less volatile. You can make your business, health, relationships, and investment less uncertain.

Look at your business, career, relationship, finances, and health in the way a hedge fund looks at investing.

Today it’s very difficult, but you can still minimize your downside. The book has taken a turn because we started looking at the insanities of life, the stress, pressures, and craziness. We changed the theme a little bit. The working title is called Enjoy The Process Because We All Know How It Ends. It’s fun. It’s basically saying, “Go for the gusto. Have fun. Appreciate your fellow man and woman. Don’t sweat the things you can’t sweat. Capitalize on the things you can. Minimize the things you can’t. Make the process thoroughly and continually enjoyable. Setbacks are a norm. Don’t let him destroy you. Look for opportunities, not the negative.” It’s a pretty cool thing.

The last one I’m working on is called The Promethean CEO. Prometheus was the titan and ancient Greek mythology who climbed up to Mount Olympus and stole fire from the gods. He brought it down to the populist to forever change humankind. It’s saying, “This is your Promethean moment.” You have the ability. You know what a unicorn is, but you can be a unicorn CEO. You’re not going to maybe a $1 billion hockey stick growth company, but you can use unicorn-type management, thinking, and strategy, which we define. You can become a Promethean CEO who brings some outrageous enlightened benefit to your market that nobody else has.

This is a sea change time in our business lives where this is your Promethean moment. What will you do with it? That’s cool too. We’re working on that. It’s a little slower, but I have all kinds of things like that. I have a lot of masterminds that I’m a part of. I have three masterminds to dentists. I have a mastermind with my partner in France. I have 2 masterminds in Japan and 1 in Spain. I’m not a partner, but I’m a key factor in a $100,000 one that is very specialized to a more spiritual audience. I got a lot of things going on.

I can’t wait to see The Promethean CEO. I can imagine. I see myself in that space just being able to bring you to a certain audience that may not have heard you. I feel like you’re the fire that is being brought down from on high. Let me ask this question to you. It’s the importance of branding. I’ve heard you speak about differentiation before. I’ve heard you speak about delineation, how you stand out, and how you segment the market. Talk to the audience for a moment about the power of branding and personal branding. What does that look like from Jay Abraham’s perspective?

In the very early stages, I wanted to decisively elevate my brand status above the maddening crowd. I wanted to be established incomparably in a positive sense. I could be a little bit mythical and mysterious, and demonstrate that I wasn’t a commodity. What I did, how I did it, the skills that I brought, and the acuity that I possessed were far and away different than anyone else. You can brand your business and products. You can brand yourself if you’re a consultant or an expert or an information seller.

You can brand yourself as the CEO or as the figurehead of a company, which is almost always better than a generic company that they don’t know who’s behind it. Think about Steve Jobs, Bill Gates, Elon Musk, or Richard Branson. Anytime there’s a person behind something that people resonate with and they see him or her as a champion or an advocate, like Gwyneth Paltrow or things like that, then you should always strive to establish a superior brand connection to your market.

You should always strive to establish a superior brand connection to your market.

What would be your advice to someone starting out? They don’t know which way to go. This is a very volatile market. We’ve gone through a pandemic and now we’re going through a recession. It’s almost been one after the next. It’s an interesting market and a very interesting time to be in business. It’s one challenge or one hurdle after the next. What is the power play? Talk to the power play for a moment. How do those strategies apply to this moment and this time?


BRYO Jay Abraham | Maven Of Marketing


If you’re starting out, then the question is, are you starting out with a business? Are you starting out with a job? Are you starting out trying to start a business or buying a business?

Someone with a business, but they haven’t hit seven figures yet. In that volatile space, what is your advice to that individual? They are maybe just touching six figures.

If I were starting out and I wanted to grow as fast, profitably, and successfully, I would seek out people who are either doing the same thing that I’m doing but much more successfully outside of my competitive market. If I’m competing nationally and that’s not doable, I would find people doing something similar but not competitive and get them to partner with me to be not just my mentor but almost my mentor advisor for a share of the success to help me accelerate. I would try to go and license people’s ads, marketing, selling, system, or products.

I would use ingenuity to take advantage of success that was already validated. I wouldn’t try to recreate the wheel or start from scratch because it’s very dangerous. I would see if I could become the backend with somebody else’s business or organization that needed what I have. I would co-brand with people who had an audience that I could be a part of. I would figure out all kinds of ways to mine or tap into existing demand that I could fill so that I didn’t have to try to reach people cold on the outside market and establish for a small business that was starting out with credibility that I didn’t have. I could get instant credibility if I made these collaborations that I just talked about. That’s how I do it.

I want to make sure that you get the best value possible from Jay and the time that he has allocated to us. Jay, thank you so much. I know you’re a man about town. I thank you for your generosity with your time and your wisdom. I don’t take that lightly. I greatly appreciate it. Let me ask you this from a humble perspective, what is the best possible question that I’m not asking you that my audience needs to know right now?

It’s probably, what is the greatest form of advantage that anybody could give themselves who was an entrepreneur? I would say the answer is to be hopelessly curious. My greatest strength has come from my unstoppable curiosity. All my life, early in my life, and including today, I am obsessively interested in learning everything I can about everything I can. It gives you an enormous depth of understanding. Most people stick to where they’re interested, comfortable, and enjoy instead of the things they don’t.

There’s a book that was popular called Range. The premise is that the people that are going to own the next ten years or so in our country and in business are going to be the ones that have the greatest range and the greatest expansive understanding of all kinds of unrelated stuff. The past isn’t the future and you can’t draw on hindsight or insight. You’re going to have to be able to extrapolate and say, “This is what other things I understand,” and try to come up with advantages and breakthroughs.

BRYO Jay Abraham | Maven Of Marketing
Range: Why Generalists Triumph in a Specialized World

I find that my greatest advantage has been when I was able to access all the thousand different industries that I have had the ability to understand and be involved in. Years ago, we did very large and expensive seminars. After people got to trust us, we would do an exercise. We went out and bought thousands of print books or magazines on non-fiction topics, business, skills, and hobbies. We would have our team interview people and access and understand what they’re most interested in.

Let’s say my hobby was golf. We might give you either a magazine or a book about cake decorating and vice versa. If you were into management, we might give you a book on parenting, home birth, or something totally opposite. We would ask you to go back to your room or out in the lobby if you weren’t at the hotel and read either 2 chapters or 2 articles, come back to your table, and share two outrageously surprising insights you got from those that had a direct or indirect benefit to you and your business.

Ninety-nine percent of the people did, but they would never have extended themselves. If they hadn’t done that, then we would have the tables vote on the most universally fascinating insights. They then would present that one most fascinating insight from their table to the whole 800 people in the room. It was pretty amazing. The greatest thing you could do is transcend the limitations of your own interest, what you enjoy, or your hobby. Commit yourself to realize that the rest of the world is who you deal with.

The greatest thing you could do is transcend the limitations of your own interests.

They are your buyers unless you’re only selling one thing that you’re in. If you’re a boxer and you’re selling boxing material, that’s one thing. If you’re selling to a heterogeneous audience representing lots of different types or if you’re buying from vendors representing lots of different types or if people who work for you are people representing lots of different types, the more you understand, appreciate, relate to, respect, and communicate what drives their interest, not yours, the more powerful you will be in terms of success and connectivity. That’s my answer.

I’m inclined to ask you one final question. In all of your years of marketing and the powerful peers that you’ve been around, what is the most powerful thing that you have learned?

Do you know how in the medicine world and the natural healing world, there are wonder drugs or wonder ingredients? Penicillin is a wonder drug. Garlic is a wonder vegetable or whatever it is. Aspirin is an over-the-counter wonder drug. In marketing and in business building, the wonder concept is understanding the phrase, “Everything is tied to the reason why.”

You have to be able to understand and answer that question in every facet of business or life, “What is the reason why I should come to work for your company and not somebody else? What is the reason why I should invest in your startup? What is the reason why I should buy from your business? What is the reason why I should buy this water instead of sparkling water? What is the reason why I should believe your proposition? What is the reason why I should buy right now and not contemplate it?

It is not just business, “What is the reason why I should go out with you? What is the reason why I should get married to you or go to bed with you if you’re being crass? What’s the reason why a child should listen to you? What’s the reason why if you’re an advocate, political, or community?” When you understand the power of reason why, and you are able to incorporate it, address it, and provide it in a compelling way, then you win and your competitors lose.

When you understand the power of why and are able to incorporate, address, and provide it in a compelling way, then you win and your competitors lose.

We feel blessed and honored here. We would be remiss if we did not say that Jay is the embodiment of marketing genius. In the ‘70s, you were doing this. When did you begin?

I began doing this in 1971.

You’ve been doing this for long that anyone who doesn’t learn from this and embodies this as the most powerful information, could possibly behoove them to be spanked. They probably will, by life or business. When you go through the leading so-called titans and giants of this industry, they all bear witness to the myth, the man, and the marketing maven that is Jay Abraham. We are honored and privileged.

Thank you very much. I appreciate it.

Guys, I hope you come back to this revisit one million times. You’ll always be going to find something different. Get in contact with us on the part or behalf of, and get in contact with Jay Abraham, the marketing genius, the man, myth, and maven. Thank you so much, Jay. I greatly appreciate it.

I appreciate it.


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