As basketball season starts to kick off, this has already been an eventful week for the branding world.
So, how does the beginning of basketball season correlate to you building and elevating your personal brand? One monumental deal that has legacy written all over it.
Lebron James’ son, Bronny James, signs a NIL deal with Beats by Dre.
Think about it. This is a successful high school basketball player signing an endorsement deal.
He is being paid to simply wear and use Beats products, as he’s already done organically for years.
While this is a very unique and rare case, it does show the importance and value of personal branding, even at a young age.
Think about it, what eighteen-year-old do you know in your inner circle that has their own personal brand and is being paid to endorse products?
This is a testament to the power of personal branding and how it can change your life.
Yes, your life.
How amazing would it feel if you could use your own brand to support your children’s dreams?
It’s not impossible.
In fact, it’s easier than ever to get started with building a successful personal brand.
Top 5 Industry-Leading Secrets To Build A Lucrative Brand
1. Find Your Niche and Become The Master
What are you passionate about? What do you want to be known for? What skills have you spent years developing?
These are important questions to answer when figuring out your personal brand. You can’t be everything to everyone, so finding your niche is key. Once you know what you want to be known for, you can start to build your brand around that.
Your personal brand should be an extension of what you’re naturally good at. It should be something you enjoy doing and are passionate about.
For example, if you’re a marketing expert, your personal brand should be all about marketing. You should be known as the go-to marketing person in your industry.
You can become the master of your niche by writing articles, giving speeches, and creating helpful content that educates others in your field.
2. Be Omnipresent On Multiple Social Media Platforms To Share Your Expertise
When you’re ready to serve, you need to put the world on notice. This means being active and sharing your expertise on multiple platforms.
The most effective way to get your name out there is to focus on the two or three platforms where your target audience is most active while still having a strong presence on others.
For example, if you’re trying to reach businesses, LinkedIn would be an optimal platform to consistently post content. If you’re trying to reach consumers, Facebook and Instagram would be highly profitable choices.
No matter how many platforms you join, always stay consistent with your message.
3. Create Compelling Content That Educates And Inspires
If you want to be seen as an expert in your field, you need to create compelling content that educates and inspires others. This could be in the form of blog posts, articles, videos, or podcasts.
When you deliver high-quality content before a consumer invests in your company, you are building high-level trust that can’t be broken. Your audience will be more willing to respect your words when they know that you are willing to serve them in multiple capacities.
Your goal should be to educate and inspire others with your content so they see you as a thought leader in your industry.
4. Build Relationships With Key Players In Your Industry
Lebron didn’t gain respect and elevate his position in the NBA by not being a team player.
Basketball doesn’t work that way and neither does the world. There is no doubt that he wouldn’t have been as successful if he didn’t create unique bonds with every member of his team.
He learned what made his teammates tick to discover how he could best serve and lead them to championship after championship.
The same is true in business. You need to build relationships with key players in your industry if you want to be seen as a leader.
The best way to develop relationships with influential voices is to reach out and engage with them online. Share their content, leave thoughtful comments, and connect with them on social media.
You can also attend industry events and networking functions to meet these people in person. These relationships will help you further your own brand and serve a wider audience.
5. Stay Consistent, Be Authentic, and Offer Value
One of the most crucial aspects of sustaining a successful personal brand is being authentic in everything you do. People can see through fake brands, so make sure your brand is reflective of who you truly are. This comes in the form of value to your audience.
Whether you’re sharing helpful tips, interesting articles, or inspiring stories, make sure it’s something that will add incredible value to their lives.
So, what’s next for you?
By implementing these 5 tips and taking action in your own life, you can create a strong personal brand that will help you achieve your wildest dreams. Generational wealth is yours to take and your name is a legacy in the making.
Take Lebron’s legacy for example.
The Legacy Continues From Lebron To Bronny
Back in 2008, Lebron James became the first ambassador for Beats by Dre.
This was a huge deal as he was the first non-musician to be signed by the company.
Since then, James has continued to elevate his personal brand and has become one of the most recognizable athletes in the world.
Now, his son is following in his footsteps and taking advantage of the power of personal branding.
You don’t have to be a sports fan or know how to play basketball to understand how a respectable personal brand can be your ticket to wealth, prosperity, and fulfillment.
What Can YOU Learn From This?
There are a few key critical takeaways we can learn from Bronny James and his father, Lebron.
- It’s never too early to start building your personal brand.
- You don’t need to be a celebrity or have a large platform to start reaping the benefits of personal branding.
- With 10 to 20 years of experience in your industry of expertise, you can lean into your high-value skill set to make massive income and massive impact in your community.
If you take anything away from this article, let it be these three key points.
- Building a personal brand can change your life, so start sooner rather than later.
- You don’t need to be famous to have a successful personal brand.
- Embrace what makes you unique and use it to build a strong personal brand.
At this point, the only question you should be asking yourself is…
How do I get started today?
Dedicate Time To The Leadership Live Deep Dive At 5
Are you willing to sacrifice a little bit of your time right now to build a prosperous life for you and your family?
Take a moment to imagine what your dream life looks like.
- Having the time and financial freedom to travel the world with your loved ones
- Being able to give back to your community in a BIG way
- Creating a legacy that will last for generations
Now, ask yourself this…
How much is that dream life worth to you?
The Leadership Live Deep Dive At 5 can help you make that dream a reality. Every Saturday at 5 p.m. (EST), we offer high-level professionals the tools and resources they need to transform their education, experience, and expertise into a lucrative business.
If you’re ready to take charge and create a personal brand that will allow you to live a fulfilling life, register for The Leadership Live Deep Dive At 5 today.
The time is now. Join today. We’ll see you this Saturday.