Many people in your position do not have the desire and dedication to realize their dreams.
Sounds harsh but we both know it’s true. This is a two-fold recipe that can’t be crafted into a decadent dessert without both pieces being mixed together just right. Just writing that out made me hungry for something.
What about you? What are you hungry for?
All those years you’ve spent gaining knowledge and working your way up to a high-level position have prepared you for the next step. Once you finally bridge the gap and become your own personal brand, there is no telling the copious amount of value and juice you can bring to the market.
Those high-ticket clients you would love to work with are waiting for you.
How do you nurture a connection between you and the people who need your expertise?
The key is to…
Get Noticed ,Anywhere and Everywhere, You Go
The most impactful way to make sure everyone knows your name is to have a name worth knowing.
Read that again.
Take a moment to reflect on all the life experiences, decisions, directions, and misdirections that have led you to this exact point in your career. You had to be doing something right because you made it almost all the way to the top.
I say the word “almost” because you feel in your heart that you’re still not quite there yet.
Sure, you have the typical accolades and accomplishments that are measured by any organization as the pinnacle of success like:
- Earning over six-figures
- Holding the title of Director, Manager, etc.
- Making big money for the organization (not necessarily for yourself)
But, you’re trapped.
You can’t move vertically anymore because the organization’s vision isn’t yours and you can’t see the forest through the trees. There isn’t a path forward and the only impact you can have is within those four walls.
What if I told you that simply isn’t the case anymore? You landing on this page, reading this article is your ticket to freedom in every sense of the word.
If you don’t want to continue operating in the shadows and you’re ready to have your break-out moment, read until the end.
How To Put Yourself In Front Of People That Pay
You can’t just put up a blog post or social media profile and expect people to flock to you with money. That’s not how this works, but I understand where that thinking comes from.
We’ve been conditioned by society, movies, and influencers to believe that all we have to do is put our dreams out there and the right people will find us.
The problem is that everyone else has the same dream which means there is an infinite number of blogs, articles, books, podcasts, etc. on the internet for people to consume…for free.
Your potential clients are going to continue searching for free resources until they find what they’re looking for or they run into someone like you that can help them get to the next level.
You have to put yourself right in front of them until they have to notice your value. I know I know, that’s easier said than done when you don’t know where to start.
I’ve helped people from all walks of life, with various backgrounds and experiences, craft a personal brand that cuts through the noise and gets them noticed by high-value clients.
Here are five ways you can do the same:
1. Become One With The Community
One surefire way to get people to take notice of your personal brand is by getting involved in the community. This could be your local community, online community, or both.
The key is to find groups of people that align with your target market and participate in the conversations that are taking place. This is a fantastic way to gain insight into what the people you want to serve care about most.
You can do this by joining relevant Facebook groups, LinkedIn groups, or Reddit communities and adding value to the discussion.
This is not the time to be selling your products or services. You’re trying to build relationships and establish yourself as an expert in your field.
The people in these groups are going to be more likely to notice you when you finally do start promoting your personal brand because they already know, like, and trust what you have to offer.
2. Speak At Industry Events
Another effective way to get high-value clients to take notice of your personal brand is by letting your voice be known at various industry events.
This is a great opportunity to show off your expertise and connect with people that could potentially become your most loyal pool of clientele.
When you’re speaking at an event, you’re also positioning yourself as an authority figure in that field. High-value clients are seeking to open their wallets to any false prophet trying to sell them a bill of goods. You need to earn their trust to earn their business.
If you don’t have any upcoming events to speak at, you can also host your own.
Who’s stopping you?
This will give you complete control over the attendees and allow you to curate an experience that will be remembered long after the last echo of your voice dissipates from the room.
3. Be A Guest On Podcasts
Podcasts are becoming more and more popular with each passing year and they’re not going anywhere anytime soon. This presents a unique avenue for personal brands to get in front of a new audience and share their story with a fresh set of ears.
When you’re a guest on a podcast, you have the chance to share your story, expertise, and insights with an entirely different listening landscape. Take this opportunity to build relationships with people that might not have otherwise had the chance to meet you.
It’s also worth noting that podcasts are an invaluable way to connect with people that are passionate about the same topics that you are.
4. Write A Book
Most people instantly wince at the idea…
Writing a book is one of the most impactful ways to establish yourself as an authority figure in your industry. It doesn’t matter what your book is about as long as it’s something that will help your target market in some way, shape, or form.
The act of writing a book will also force you to really think about your personal brand and what makes you unique.
Once you’ve written your book, you can start promoting its value to your target market. Before you know it, high-value clients will be intentionally seeking out your personal brand.
5. Start A Blog On Your Brand Website
A personalized blog is a perfect platform to put your most inspiring thoughts into the art of words. When you have a blog, it becomes easier to get in touch with your target market as you can repurpose your content on social media platforms and other online channels.
That is where the omnipresence truly takes flight.
Your blog should be used as a tool to show off your expertise and build trust with potential customers. If you’re consistent, you’ll start to see an increase in traffic to your website and an increase in customers who are undeniably loyal to your brand.
When fleshing out topics in your mind, be creative and think outside the box.
The important thing is to start taking action and see what works best for you and your brand.
You know what to do, but you still may not know how to get it done phenomenally.
The Pull Got You Here. All You Need Now Is A Little Push.
To become someone that stands out above the rest, you must first become a leader that people look up to. All of that knowledge and experience you have trapped inside your brain… it’s time to let it all out in the form of a perfectly packaged value proposition.
I said the exact phrase below at one of my most recent events.
“I tell everybody I’m a different kind of coach, and I say just walk with me down to the deep end and you’re going to realize that you’ve known how to swim the entire time.
No one here fumbled. No one here dropped the ball.
This has been the moment you’ve been waiting for.
All you need is what most people need, a push. You need a pull first to get you here, and then I push you to get you to perform. Fear doesn’t have to be a factor.
We shift fear into faith here and make leaders through leverage.”
The Leadership Live Deep Dive @ 5 is the perfect place to dispel your fear and gain confidence in your competence surrounded by other forward-thinking professionals like yourself. Every Saturday, in this free training, we open your eyes to the world of leadership and branding.
This is where we help professionals transition from their static organizational positions to a dynamic life as successful entrepreneurs full of passion and drive.
Before you ask, yes, there’s a spot open just for you.
Build Your Personal Brand. Join The Elite.
Personal branding is all about differentiating yourself from the competition and establishing yourself as an expert in your field.
The five methods mentioned above are a pivotal starting point, but the Leadership Live Deep Dive @ 5 will take you further, faster. Keep taking action and moving forward. If you do that, you will boldly float by faith while others unfortunately sink from fear.