What is your origin story?
Everyone has one and they’re all uniquely captivating.
Take a moment to think of your favorite superhero’s origin story. What is it about their story that captivated you when you first read it?
Maybe you stumbled upon their name when reading your favorite comic book or you jumped at the chance to see their personal trials and tribulations on the big screen. Either way, something about where they came from and where they’re going has kept you hooked all this time.
Let’s go into one of the most impactful brand story examples that everyone probably knows…
Apple is a brand that has revolutionized the way we interact with technology. They brilliantly tell their brand story through their product design and marketing efforts.
Apple’s brand story starts in a garage in California, where two friends set out on a mission to create something beautiful, powerful, and revolutionary—a personal computer for all.
From there comes the famous “Think Different” campaign which made consumers feel like they were part of something bigger—something revolutionary.
The power of your brand story lies in its ability to hook customers from the very beginning, drawing them into your world and making them want to explore more about you. Great brand stories are the ones that capture people’s imaginations and make your brand stand out from the competition.
So… Who Are You?
This may seem like a simplistic and general question but it’s actually the most important one to answer. Your brand story should include a narrative that explains who you are and what makes your brand unique.
- Why should someone invest in you?
- Why does your origin story align with their values?
- How can your story help them grow, develop, and transform their lives?
These are all questions you can explore in your brand story and provide compelling answers to.
If you knew that the right brand story could have the same effect as Apple’s did so many years ago, would you spend some time learning how?
An origin story is an effective tool for brand storytelling because it gives your audience a chance to connect with who you are on a deeper level. It’s more than just telling them what you sell or the services you offer — it’s giving them insight into why you do what you do and how that relates to your brand’s mission.
Your brand story should be more than a mere marketing strategy; it should be an opportunity to showcase the personality behind your brand and attract the right people to it. So, how do you create an amazing brand story that captivates your ideal client? Here are the top 10 topics that you should highlight when crafting an unforgettable brand story.
If you make it to the end of this article, we’ll give you our brand story template for FREE!
Top 10 Topics To Include In Your Brand Story
1. Know Your Audience
Who is your target audience and what kind of stories do they like to hear? What motivates them? Understand their wants and needs so you can create content that speaks directly to them.
2. Tell A Story
People love to be told interesting stories and the best brand stories are no different. Bring your brand story alive by telling it in an interesting way, using vivid visuals and language.
3. Stay Authentic
Your brand story must stay true to who you are as a brand. Focus on authenticity, as people appreciate brand stories that reflect the brand’s values.
4. Showcase Your Products/Services
Don’t forget to include your products or services in the story to show how they help solve a problem for shoppers.
5. Include Your Mission Statement
Explain what motivated you to create your brand and why it is important for customers to know about it.
6. Highlight Successes
Have you achieved any significant successes? Talk about them with pride! Share success stories and customer reviews, as these are great ways to engage an audience and showcase your brand’s value.
7. Demonstrate Passion & Expertise
Showcase your brand’s uniqueness by highlighting specific features or qualities that set it apart from the competition.
8. Showcase Your People
Introducing your brand’s employees creates a more personal connection with customers who relate to them and their stories.
9. Make It Visual
Use visuals, such as photos and videos, to help engagingly tell your brand story.
10. Share Testimonials
Encourage people to share their experiences with your brand by creating customer testimonials, case studies, or success stories about how they have benefited from using your brand or services.
When crafting an unforgettable brand story, these 10 topics should be included to capture the attention of potential customers and create an emotional connection with them. By highlighting each topic properly in your brand story, you can ensure that your brand will stand out from the rest and attract your ideal client authentically and organically.
These 10 tips are just the start…
What if I told you I can help you get a step-by-step template that guides you through the process necessary to create an attractive brand story?
FREE Template To Create An Amazing Brand Story That Impacts Millions
Building your most authentic brand story requires you to dig deep, craft compelling copy, and bring your brand to life. So many members of our community utilize this internal framework to create brand stories that truly captivate their audience.
I understand you already have:
- Years of experience, education, and expertise within your industry
- Extreme value to bring to the marketplace
- A high-level job that isn’t aligning with your values, worth, or expectations anymore
All you’re missing is an impactful brand story that resonates with your brand’s values, mission, and goals. And now you can start crafting it right away!
Just click the image below to get your free brand story template and get started on creating an amazing brand story that impacts millions.
This template will help you turn your brand story into a powerful brand narrative and finally capture the attention of your ideal client.
Finally start sharing your authentic background with the rest of the world and see how that transforms your branding, positioning, and dominance in any industry.
Get started now!
You won’t regret it.